Harness the Power of Story to Catapult Your Sales Efforts
People are influenced by story, not technical detail.
I used to hate sales. I believed I wasn’t any good at it and it felt gross (like a car salesman) and my results showed it. I would tell the prospect EXACTLY what the service was and wasn’t and did it with all logic, no emotion and prayed they’d justify the expense! See the problem there?
What I had to learn through failure…
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